We know that the "one size fits all" solution is a poor alternative for the small and medium-sized business. Your hardware may not be the most up-to-date; you may not have any IT staff on your payroll, or maybe you have not even considered that a network could revolutionise your business. That is why it is important not to pre-judge what solution will be best, just because everybody else is doing it.
Innovation is only part of the solution. Good old-fashioned customer service also plays a part: